I will tell you a great example of how to transform customers into affiliates. As one of the best wedding photographer in Somerset, I am always on the lookout for new ideas on how to improve my business.
I always encourage clients to share and show their photographs with their family or friends on a number of social media outlets such as Facebook, Twitter, MySpace and by doing so, each lead they generate to my business I give a £100 credit value of photographs for any new customer who came through their recommendation. There is another way to do that by actually giving a referral prize to the person who referred his friend or family. So for example I tell them that if they refer me to their friends who comes and use my photography services I will give them £100 as a referral prize. This is another great way of getting new customers, moreover this is much cheaper than using conventional marketing channels. This performs well because a recommendation from a buddy is always much more useful than a recommendation from any other resource.
Do You Use Public Media? Let us know if you have a good tip on how to market your business online.
These are just a number of the techniques I’ve used to increase visitors to my website and gain new clients for my business. How do you use social networking to advertise your photography?